Podcast (question 7)

Q7. Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?

There is a massive improvement in my work I believe from the preliminary task to my final product. In my Preliminary task grammar of the film was not good which includes breaking of 180 degree rule, zooming out with a very fast speed, no sense of lighting, no use of tripod, use of windows movie maker for editing, use of digital camera, actors looking into camera while acting and many more issues. But in my final product as all the things were plan and according to my teacher a good film maker completes the film on paper first which I did due to which at least all these grammar issues were not there in my final product. Lighting and editing was not outstanding but better than the Preliminary task as it was more professional with academic sense and software. All the rules and shots were taken with good grammar and less continuity jerks. Zooming was also not perfect but improved. I used tripod also with a good handy cam to shoot for at least a reasonable quality and I was successful to an extent in improving my work from the Preliminary task to my final product.

Podcast (question 6)

Q6. What have you learned about technologies from the process of constructing this product?

I learned a lot of things about the use of technology in the entire process of making my media product. I realized that Internet is a technology which can provide you with any sort of information in any type of medium you need. It can teach you from You Tube tutorials, it can provide you with facts and figures for research and it can even give you examples to take help from.

Next technology was the world of camera, I always loved the photography but never knew that all the good stuff we see on screen have lots of thinking process and techniques. Starting from using camera with tripod to the camera angles and shots all the techniques were an awesome new experience for me.

Sense or rather the science of lighting was a thing of which we only got a base according to our requirements of the products we were making. But that base gave the product a touch which no other thing could give in such natural and real way.

After that come the major thing called editing and our media theory teacher told us in the very beginning of the term that the film is made on the editing table which we realized later on during the process after the shoot. The magical software Adobe which my teacher taught me was just amazing and after that face of editing now I know that what I use to see on my television screen is not just like that before editing.   

These were all the technologies taught to me during the year and which made my product like it is now.

Video (Question 1 and Question 3)

Q1. In what ways does your media product use, develop or challenge terms and conventions of real media product?

My media product gives a concept of fight between good and evil which is a concept used frequently in the history of the horror genre and also in Vikram Bhatt films which were my references. Throughout the film the concept of dull lighting is used, in the scenes of rising action there is no electricity and dull night look lighting which is one of the major conventions. Throughout the film it is night time which is also a convention of horror genre that all the problems take place in the darkness of night. In starting of most of the horror films there are always clues given to the audience sometimes with the help of going into flash back which my product is also doing.  Use of a weapon like a big knife is also a very important convention which my product have similar. The typical horror convention of breaking of something like glass and turning off of the lights to drive the attention of the character in the film and to give a signal to the audience of something going wrong is also an important convention which is included in my product. The ever existing problem of curiosity in the character of the film of finding what is wrong around him even if he is very much scared and sure of being killed is one of the most common, historical and important convention which I followed. Use of screaming ladies to attract the character towards the problem and once again giving the audience feel of something abnormal going on is anther convention which my product has. The use of makeup and costume of the ghost in my film is also conventional and inspired by the two Vikram Bhatt films. The camera angles and shots which were used in my product were also conventional such as the point of view shots and reaction mid and close up shots of the character. Lastly the music which I used of Dales films is giving the exact conventional exaggerated feel of horror which gives a horror feel to the audience and makes some very normal actions done by the character such as opening a door for looking for someone who is not there horrifying. 

Q3. What kind of media institution might distribute your media product and why?

Eros International is a big finance and distribution house. I do have some major reasons for choosing it as finance and distribution house of my film. Firstly it is a well known institute which not only features films inside India but also outside India and recent history tells us that it has supported Pakistani films such as BOL which was a big hit in India too with the support of the distribution of Eros. This is one of the reason because of which I took this institute as it supports products from other countries and also has a strong hold in the distribution of films in the international markets.

Now one reason which I think because of which Eros would be interested in my product because it is very much Bollywood oriented and all the conventions which are used fulfills the need of the mentality of “paisa vasool” or *money returned* in the audience in India. One strongest reason which I think is that this house has a history of supporting all types of genres of films and in my product there is a little aspect of romance included according to the liking of the audience and horror is a genre which keeps all the type of audience attracted and takes them to a new imaginative world which I think my product would be doing giving them high returns.

presentation approach for evaluation question 4 and question 2

Q4. What would be the audience for your media product?

The audience for my horror film is between the ages of 15-25. Normally this age group of people are there in the film to depict the quality of curiosity in the characters and the target audience is just the same to watch that behavior which they also have same in them. Apart from that this age group is very much imaginative, free from tensions and responsibilities of life and enjoys watching films which are not real but are shown in a way that inspires them and horror is one of them. These films are mostly watched by the males and mostly the women go to watch such films with their boyfriends not usually on the first date but in the later ones. Friends usually watch these films hanging out with friends as they enjoy this type of thrill and horror stuff when they are with people of their age group.

When it comes to the income group, so the elite class and the upper-middle class is targeted. The reasons can be that these are the people who can afford such entertainment and all types of genres target this audience normally. When it comes to the horror genre specifically so the reason which I think is that these people are easy believer of unreal stuff and normally they are groomed in a way that they are far from the real world and they enjoy watching such unreal and especially the superstitious element in the films especially in Bollywood which is the industry I selected for my film.

Q2. How does your media product represent particular social groups?

My media product represents the spoiled elite and rich social group. These are the big planners with all the power and amongst these people big gambles take place. Money is the most demanded commodity by them and all the social norms are left behind to get this commodity in their lives as much as they can through any legal or illegal means. My product depicts one story from those thousands of stories which take place in our society every day but are never captured and caught. These people have fights and plans regarding big properties and issues related to them which my product is catering. These people don’t really care and believe in the power of good and gets themselves on the evil path with their partners. This path leads them towards a deadly end which in our society never comes as they are the controlling class and this behavior strengthens with time and experience of frauds which are not caught.

Evaluation question 5. The inspired target audience

Q5. How did you attract/address your audience?

In my film firstly the storyline attracts the audience since the age group they are in, they tend to observe things and understand the big problems of the society one of which is shown in my film. Fight between good and evil is the daily life matter for them and they have to choose between good and evil regularly. These people will be attracted with the horror unrealistic and illogical things going on in the film and will be entertained by the horror stuff as they are people with less logical and practical approach but more of an enthusiastic and creative approach with more curiosity in nature. The storyline also reflects a little bit of revenge of betrayal in love for money which these people see around them in society and very much interested watching such things. Lastly the music of the product will also be an attraction for the audience as they are more interested in music at this age and income group.

UNDEAD!!

Editing log sheet