Target Audience

Target audiences are the people who are targeted or expected to watch your media product. My product is a horror film and according to the research I did I discovered that the target audience for the horror film is between the ages of 15-25. Some horror films have violence too and because of that the target audience in that perspective is 19-25. The reasoning I got from the research I did is that normally this age group of people are there in the film to depict the quality of curiosity in the characters and the target audience is just the same to watch that behavior which they also have same in them. Apart from that this age group is very much imaginative, free from tensions and responsibilities of life and enjoys watching films which are not real but are shown in a way that inspires them and horror is one of them. These films are mostly watched by the males and mostly the women go to watch such films with their boyfriends not usually on the first date but in the later ones. Friends usually watch these films hanging out with friends as they enjoy this type of thrill and horror stuff when they are with people like them.

When it comes to the income group, so the elite class and the upper-middle class is targeted. The reasons which I got for this were that these are the people who can afford such entertainment and all types of genres target this audience normally. When it comes to the horror genre specifically so the reason which I got from research was that these people are easy believer of unreal stuff and normally they are groomed in a way that they are far from the real world and they enjoy watching such unreal and especially the superstitious element in the films especially in Bollywood which is the industry I selected for my film.